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4 min read · October 2026
What a good monthly marketing report looks like
A short checklist you can hold any agency to, including us.
One page, plain English
A good report fits on one page and a stranger could read it. It states what you spent, what you got, what changed and what happens next.
Five things it must show
Spend, in rupees, by channel. Leads or sales, by channel. Cost per lead and, where possible, cost per customer. What was stopped and why. What is planned for next month and why.
If a report only shows impressions, reach and followers, ask for the rest.
Ask for the raw access
You should be able to see your own ad accounts and analytics. Reports should match what you see there.
Written by the Brand’s Trumpet team. General guidance, not a guarantee of any result.